TYRES FOR THE GLOBAL MARKET

TYRES FOR THE GLOBAL MARKET

Among the products introduced in 2025, the new P Zero – the sports tyre par excellence – now in its fifth generation, achieved two victories: it was named best ultra-high performance summer tyre by Tyre Reviews and took first place in tests conducted by the British magazine Auto Express, confirming the performance and safety characteristics announced at launch. The new Cinturato, the summer tyre dedicated to premium vehicles ranging from sedans to CSUVs(?), also recorded two victories – including one from Tyre Reviews – in addition to two podium finishes, demonstrating a perfect balance between safety and efficiency.

As for winter products, the P Zero Winter 2 – Pirelli’s solution for the sportiest cars even during the cold season – achieved, in addition to a podium finish, victory in the tests conducted by the historic Swedish magazine Teknikens Värld, in the category of non-studded winter tyres for Central European roads.

These tyres are also among those which feature the most specialties – Pirelli technologies that help increase benefits for motorists – ranging from puncture-resistant technologies (Runflat and RunForward) to those designed to reduce rolling noise inside the cabin (Pirelli Noise Cancelling System).